We have sold a ton of these, but none over MSRP. It doesn't do you any good if you are in the business for the long haul. Short sighted businesses of all sorts will always take this view, but consumers have long memories and usually want to just be treated fair and taken care of. We have had phenomenal luck with this Forum, but then we are a bit wacko about SRTs of all sorts. We sold two last month and just got confirmation on another Red SRT-10 Ram last week ( D1 status, so it is about 6-7 weeks out, probably).
The truck will continue to go high in many parts of the country, but things won't be enjoyable for those owners if they go back to trade at the same place in a few years. The truck is absolutely remarkable, as you all know, and it does attract it's share of attention.
Bill Pemberton
Woodhouse Dodge, Chrysler, Jeep